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SendMe Inc. Launches SendMeMobile.com

Offering the Broadest Portfolio of Direct-to-Consumer Mobile Entertainment Products Available the U.S.

SAN FRANCISCO, CA – October 16, 2006 – SendMe, Inc., an emerging leader in the direct-to-consumer mobile entertainment space, today announced the launch of its initial website at www.sendmemobile.com, through which users will have access to the broadest and most engaging portfolio of “direct-to-consumer” mobile entertainment subscription services currently available in the US. This flagship website, and the wealth of services being unveiled, are all supported by the company’s best-of-breed proprietary technology platform which enables SendMe to rapidly launch new services for end-users, as well as build and retain a valuable long-term subscriber base.

This initial portfolio of services includes fun and exciting content such as ringtones, graphics, trivia, interactive games and daily bursts of real-time text alerts bundled into a variety of subscription-based offerings. SendMe’s library of thousands of content offerings is growing daily. “We’ll keep our product mix fresh and exciting,” says Tom Santosusso, Co-Founder & Head of Product Development, “and our proprietary development platform enables SendMe’s engineers to rapidly launch new premium SMS subscription and a la carte services.” 

SendMe’s ringtone clubs represent just the first of many new products the company is launching today.  SendMe has also created and launched unique bundles of products including targeted “Fan Clubs,” where members receive exclusive, specialized offerings on a variety of subjects.  Similarly, users can subscribe to “Daily Bursts,” or subscription services for content such as jokes, sports news, horoscopes, romance tips and celebrity gossip. Trivia games cover categories such as music, movies, TV,  and Hollywood with many more on the way. Members across all subscriptions are entered into drawings to win great prizes like plasma TVs, game systems and luxury vacations.

“We’ve really just begun to chip away at the massive opportunity here for D2C mobile services, and we’re equally excited about the next set of products we’re cooking up in our labs as we speak,” continued Santosusso.  “Over the next several months we’re looking forward to launching a series of new advertiser-supported and premium user-paid initiatives both at sendmemobile.com as well as on our other owned-and-operated sites and through our affiliate partners."

To ensure that millions of customers can reliably enjoy these services 100% of the time, SendMe’s in-house team of engineers have developed a powerful messaging infrastructure and proprietary content management platform to facilitate rapid time-to-market for new services.  And, by providing coverage across all major US mobile operators and handsets, SendMe services are accessible to 200+ million mobile users across the nation. “We appreciate the trust that carriers have placed in SendMe,” says Markus Mullarkey, Co-Founder & Head of Operations. “We’re also very proud to be one of first direct-to-consumer providers to be fully approved and provisioned across all major carriers for both text-based and binary applications.”

About SendMe, Inc.
SendMe is a brand new company that’s starting to take the mobile entertainment world by storm.  In our offices located in the heart of San Francisco, our team of mobile savants are coding as fast as possible to create a series of premium-SMS “direct-to-consumer” entertainment-oriented applications. Our flagship website can be found at www.sendmemobile.com, and we’ll be launching additional services both through our owned-and-operated online destination websites as well as those of our partners and affiliates over the coming months.  Our proprietary development platform enables our engineers and product gurus to rapidly innovate new premium SMS services, and our fault-tolerant backend ensures that we’ll always be open for business. We have coverage across all major US mobile operators and our services will work on virtually all handsets in the market today, thereby giving SendMe nearly 100% access to the nation’s 200+ million mobile users. The company closed its first round of venture funding in June, 2006, and went live with its inaugural website in October, 2006.  Stay tuned for more.  We’ve arrived in the neighborhood, and we’re here to stay.  

For more information, please visit www.sendmemobile.com or email to us at marketing@sendmemobile.com

SendMe, SendMeMobile and/or the logos and icons associated with each of these names are trademarks of SendMe, Inc. and may be registered in certain jurisdictions. All other trademarks are the property of their respective owners.

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