Contact:
Beth Monaghan
InkHouse
617-264-0420
beth@inkhousepr.com

SendMe Launches Online to Mobile Game, SoLow.com, with Largest U.S. Mobile Sweepstakes Ever

Players Compete for Luxury Prizes for Just a Few Dollars or Less

SAN FRANCISCO, July 19, 2007 – SendMe, the leading provider of direct-to- consumer mobile entertainment, today launched SoLow (www.SoLow.com), an online to mobile game where players compete in a feverish race to the bottom. Place free bids for prizes, enter the sweepstakes, and unlike traditional auctions, with SoLow the lowest unique bid wins. Play online or on a mobile phone to win prizes including: a spectacular vacation in the Florida Keys; the just released Apple® iPhone®; a Sony Bravia HDTV; a Nintendo Wii; and coming soon, the new myvu solo personal media viewer – all for just a few bucks or less! As users play, they also have the opportunity to win the biggest U.S. mobile sweepstakes ever - $2 million.

“The concept behind SoLow has exploded elsewhere in the world with hundreds of thousands of players,” said Russell Klein, co-founder and CEO of SendMe. “SoLow is leading the way in the U.S. by bringing consumers something new, easy and fun that they can take part in any where, any time. During our beta trial, we found that users loved the sweepstakes so much, the average player bid for our giveaways literally dozens of times.”

Partnership with MobiTV
Through an innovative twist on a traditional marketing program employed by game shows of all kinds, SoLow sponsors can reach the coveted 18-34 year old audience of online and tech savvy consumers in an immediate and interactive fashion. MobiTV Inc., the leading provider and platform for content delivery over mobile and broadband networks, is working with SoLow to create buzz around Discovery Channel’s 20th anniversary of Shark Week, which viewers can enjoy from their mobile phones using the MobiTV® service. SoLow is running a Shark Week-themed auction, culminating in a grand prize trip for two to Longboat Key, Florida, which will include a visit to a natural shark habitat. The SoLow campaign is designed to drive Shark Week viewership to traditional TV and mobile devices.

How it works
Play using your mobile phone or your computer. Online, simply go to www.SoLow.com, select an auction and place your first bid. Through a mobile phone, SoLow keeps you posted on progress with feedback after each bid and hints throughout the game. If you’re a first-time bidder and you’re away from your computer, here’s how to play from your mobile phone:

1. Send a text message to 23687 with the keyword and bid for your desired prize (for example, to bid 64 cents on the Shark Week trip, text “SHARK 64” to 23687).
2. To confirm that you are you (and thus an authorized player), SoLow confirms your identity with a welcome message and asks that you text “GO” to 23687 in response. Then you’re ready to start bidding.

By bidding and using tips from SoLow, you play to guess the lowest unique bid. For example, you may bid 72 cents for the Shark Week vacation, but SoLow tells you that your bid is too high. The trick is to guess a lower bid without guessing the same number as someone else. If you guess correctly, you could spice up your life with a cool prize for next to nothing.

SoLow NEVER charges for playing its free auctions or for receiving hints or tips, and there are no hidden fees. SoLow is spam-free, and will NEVER sell players’ mobile numbers to anyone.

Go play “SoLow” and see where the experience takes you.

About SendMe
SendMe, Inc. is the leading provider of direct-to-consumer mobile entertainment experiences, with the broadest selection of mobile subscription services available online in the U.S. Whether it's interactive mobile trivia, the latest ringtones and wallpaper, mobile sweepstakes or one of its many other services, SendMe is focused on delivering the best wireless entertainment content and experiences straight to consumers. Founded in June 2006 by three veteran online and mobile entrepreneurs, SendMe’s venture capital financing comes from Spark Capital and True Ventures, and a select group of angel investors/advisors. For more information, visit www.sendmemobile.com.