Contact:
Beth Monaghan
InkHouse
617-264-0420
beth@inkhousepr.com
SAN FRANCISCO, July 19, 2007 – SendMe, the leading provider of direct-to- consumer mobile entertainment, today launched SoLow (www.SoLow.com), an online to mobile game where players compete in a feverish race to the bottom. Place free bids for prizes, enter the sweepstakes, and unlike traditional auctions, with SoLow the lowest unique bid wins. Play online or on a mobile phone to win prizes including: a spectacular vacation in the Florida Keys; the just released Apple® iPhone®; a Sony Bravia HDTV; a Nintendo Wii; and coming soon, the new myvu solo personal media viewer – all for just a few bucks or less! As users play, they also have the opportunity to win the biggest U.S. mobile sweepstakes ever - $2 million.
“The concept behind SoLow has exploded elsewhere in the world with hundreds of thousands of players,” said Russell Klein, co-founder and CEO of SendMe. “SoLow is leading the way in the U.S. by bringing consumers something new, easy and fun that they can take part in any where, any time. During our beta trial, we found that users loved the sweepstakes so much, the average player bid for our giveaways literally dozens of times.”
Partnership with MobiTV
Through an innovative twist on a traditional marketing program employed by game shows of all kinds, SoLow sponsors can reach the coveted 18-34 year old audience of online and tech savvy consumers in an immediate and interactive fashion. MobiTV Inc., the leading provider and platform for content delivery over mobile and broadband networks, is working with SoLow to create buzz around Discovery Channel’s 20th anniversary of Shark Week, which viewers can enjoy from their mobile phones using the MobiTV® service. SoLow is running a Shark Week-themed auction, culminating in a grand prize trip for two to Longboat Key, Florida, which will include a visit to a natural shark habitat. The SoLow campaign is designed to drive Shark Week viewership to traditional TV and mobile devices.
How it works
Play using your mobile phone or your computer. Online, simply go to www.SoLow.com, select an auction and place your first bid. Through a mobile phone, SoLow keeps you posted on progress with feedback after each bid and hints throughout the game. If you’re a first-time bidder and you’re away from your computer, here’s how to play from your mobile phone:
By bidding and using tips from SoLow, you play to guess the lowest unique bid. For example, you may bid 72 cents for the Shark Week vacation, but SoLow tells you that your bid is too high. The trick is to guess a lower bid without guessing the same number as someone else. If you guess correctly, you could spice up your life with a cool prize for next to nothing.
SoLow NEVER charges for playing its free auctions or for receiving hints or tips, and there are no hidden fees. SoLow is spam-free, and will NEVER sell players’ mobile numbers to anyone.
Go play “SoLow” and see where the experience takes you.
About SendMe
SendMe, Inc. is the leading provider of direct-to-consumer mobile entertainment experiences, with the broadest selection of mobile subscription services available online in the U.S. Whether it's interactive mobile trivia, the latest ringtones and wallpaper, mobile sweepstakes or one of its many other services, SendMe is focused on delivering the best wireless entertainment content and experiences straight to consumers. Founded in June 2006 by three veteran online and mobile entrepreneurs, SendMe’s venture capital financing comes from Spark Capital and True Ventures, and a select group of angel investors/advisors. For more information, visit www.sendmemobile.com.
Terms & Conditions: subscribers to the SoLow service receive up to 20 guesses per game per day on the No Charge SoLow Games. Sprint, Verizon Wireless, and T-Mobile customers: to stop receiving the security code confirmation text messages or to cancel a service at any time, text STOP or ARRET to 23687. AT&T, Allied Wireless and Alltel customers: to stop receiving the security code confirmation text messages or to cancel a service at any time, text STOP to 65555. All purchases must be authorized by the account holder.
SoLow Elite subscription and other game charges are applied to your cell phone bill or prepaid balance. NO PURCHASE OR SMS MESSAGE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING. Please see the Rules to play without purchase or SMS message. The promotion is only open to legal U.S. residents who are 13 years or older. Minors must get parent or legal guardian's permission to enter. Void in Puerto Rico and where prohibited by law. Premium games are void in and to residents of Georgia. You must be 18 or older to participate in Florida. Elsewhere, users must be age 18 or older or have parental permission to participate. Beginning November 12th, all new games will be open to residents of Canada over 18 years old (excluding Quebec). To participate, you must be the named account holder of a mobile device with wireless Short Message Service (SMS) or have access to a residential phone line. See individual prize rules for additional eligibility restrictions, prize descriptions/restrictions, ARVs, alternative means of entry, and complete details. Subscriptions automatically renew unless cancelled. List of participating wireless carriers is subject to change at any time. Message and data rates may apply.
Sprint, Verizon Wireless, and T-Mobile customers: text HELP, INFO or AIDE to 23687 at any time for more information about how to play. AT&T, Allied Wireless and Alltel customers: text HELP to 65555 at any time for more information about how to play. You can also contact SoLow customer service at help@solow.com or by calling 1-877-402-3687.