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SAN FRANCISCO, September 6, 2007 – SendMe, Inc., the leading provider of direct-to-consumer mobile entertainment, today launched a major upgrade to SendMeMobile.com, along with a series of new content initiatives and partners. The upgrade features content from 20+ new partners, including a deal to distribute Sony Pictures Television’s entire mobile catalog of games, ringtones and wallpapers from top feature films and television shows, a Mobile Games Channel and a vast new catalog of ringtones and wallpapers. The new site will feature mobile games from top publishers and developers, including Hands-On Mobile™, I-play and GOSUB 60 among others.
“This industry is experiencing a period of unprecedented change, with only a handful of companies like ours being able to establish relationships with top tier content providers,” said Russell Klein, co-founder and CEO of SendMe. “Our mission is to provide the broadest and deepest catalog of mobile content in the industry. While consumers have an insatiable appetite for hot new studio content, we will also meet the increasing demand for niche and more personalized content through current and relevant partnerships.”
SendMeMobile.com is now home to one of the world’s largest portfolios of mobile applications and downloadable content. The site enhancements include:
Feature Films and Television Shows. Through Sony Pictures Television, Send MeMobile members can now enjoy access to ringtones, wallpapers and games from the SPHE catalog, including feature films like the Casino Royale and Spider-Man 3, plus classics such as James Bond 007; top game shows including Wheel of Fortune and JEOPARDY!; and retro TV hits like The Jeffersons and What’s Happening.
“Bringing great content to the increasingly mobile audience and keeping fans connected to our films and television shows are key goals,” said Eric Berger, vice president of mobile entertainment, Sony Pictures Television. “SendMe offers us a unique off-deck delivery platform that reaches this critical demographic anywhere, and in a compelling and personalized way. We’re excited to be partnering with them.”
Mobile Games Channel. Adding to an extensive catalog of SMS-based games, the new SendMe Mobile Games Channel features hit Java-based mobile games from the top developers and publishers, including GOSUB 60, Hands-On Mobile and I-play. These offerings combine to offer one of the broadest and deepest collections of downloadable mobile games available, including best-selling titles such as Curious George® Monkey Fun, 24, Goodfellas, The Fast and the Furious franchise and dozens more.
Enhanced User Interface and Features. As part of its continuing focus on technology leadership to enhance the user experience, SendMe has partnered with Muze Inc. to provide enhanced artist information, a rich library of album art and improved ecommerce metadata. SendMe Mobile weaves this content into a fun, engaging, user-focused interface for cutting edge direct-to-consumer mobile entertainment.
About SendMe
SendMe, Inc. is the leading provider of direct-to-consumer mobile entertainment experiences, with the broadest selection of mobile subscription services available online in the U.S. Whether it's interactive mobile trivia, the latest ringtones and wallpaper, mobile sweepstakes or one of its many other services, SendMe is focused on delivering the best wireless entertainment content and experiences straight to consumers. Founded in June 2006 by three veteran online and mobile entrepreneurs, SendMe’s venture capital financing comes from Spark Capital and True Ventures, and a select group of angel investors/advisors. For more information, visit www.sendmemobile.com.
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